How long does a Shopware 6 launch take (from kickoff to go‑live)?
Our Take
Most Shopware 6 launches take between three and six months from kickoff to production. A lean B2C rebuild with standard plugins can go live in eight to 10 weeks. But ERP integrations, B2B pricing logic, PIM syncs, or a Magento migration usually push the timeline closer to six months.
The biggest factor is not Shopware itself. It’s how much business logic sits around the store. We’ve seen teams spend more time untangling ERP workflows and product data than building the storefront.
A simple launch usually looks like this: one to two weeks for discovery and technical planning, three to six weeks for theme and feature development, then another two to four weeks for QA, content entry, redirects, and UAT. If your catalog is clean and your integrations already exist, things move fast.
Mid-market stores normally land in the four-month range. That’s where you start adding custom pricing rules, multiple storefronts, advanced search, subscription logic, or third-party systems that need custom APIs. And this is usually where timelines slip. Not because development is slow—because internal approvals, data cleanup, and stakeholder feedback take longer than expected.
Enterprise Shopware projects can easily run six to nine months. Especially if you’re replacing Magento, Salesforce Commerce Cloud, or another heavily customised stack. Replatforming almost always uncovers hidden business rules that nobody documented properly.
Faster launches happen when:
Your product data is already structured, your integrations have stable APIs, and one person owns approvals. Stores using a standard Shopware theme also move much faster.
Delays usually happen when:
Teams redesign the UX mid-project, migrate messy ERP data late, or treat SEO redirects and QA as last-minute tasks instead of launch-critical work.
Who This Is For
B2C brands moving from Shopify or WooCommerce that need more control without a year-long rebuild.
B2B companies with customer-specific pricing, ERP integrations, or multi-store requirements.
Teams expecting a fully custom enterprise build in under six weeks. That usually ends with launch delays or unstable code.
Businesses without internal decision-makers available during the project. Waiting on approvals kills momentum fast.
The thing most stores underestimate is testing time. Payment flows, VAT logic, shipping edge cases, customer groups, and ERP syncs all need real-world validation before launch day. If you compress QA to hit a deadline, you’ll usually pay for it after go-live.
For most businesses, the sweet spot is a phased rollout. Launch the core store first, then add lower-priority features after the platform is stable. That approach gets you live sooner and keeps the project from turning into a six-month rebuild marathon.
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