How do I use Shopify B2B to sell to wholesale customers?

Shopify B2B is a native wholesale solution available exclusively on Shopify Plus. It allows you to sell directly to wholesale customers using company profiles, custom pricing catalogs, payment terms, and personalized buying experiences — without relying on third-party apps.

What Is Shopify B2B?

Shopify B2B enables business-to-business transactions between your store and other businesses such as retailers, distributors, and wholesalers. You can run:

• A blended store (B2B + D2C in one storefront)
• A dedicated B2B-only store

All B2B operations are managed directly inside your Shopify admin.

Step-by-Step: How to Use Shopify B2B

1. Enable New Customer Accounts

Shopify B2B requires the new version of customer accounts. Activate it in your Shopify admin before setting up wholesale features.

2. Create Company Profiles

Add wholesale customers as companies in your admin. Each company can include:

• Multiple locations
• Multiple buyers (users)
• Custom purchasing permissions

3. Create Custom B2B Catalogs

Build personalized product catalogs with:

• Wholesale pricing
• Volume-based discounts
• Minimum and maximum quantity rules

Catalogs can be assigned to specific companies, locations, or B2B markets for scalable pricing control.

4. Configure Payment Terms

Set flexible payment options such as:

• Net 7, Net 15, Net 30, Net 45, Net 60, Net 90
• Due on fulfillment
• Due on receipt

Additional options include:

• ACH bank payments (US only, Shopify Payments required)
• Customer-specific deposits
• Store credit issuance

5. Customize the B2B Buying Experience

Use B2B Markets to group wholesale customers by region or business type. You can:

• Offer curated product selections
• Set order quantity rules
• Apply volume pricing tiers
• Create personalized checkout experiences

6. Invite Wholesale Customers

Send customized B2B access invitations. Once logged in, customers automatically see their assigned pricing, catalogs, and payment terms.

Advanced Shopify B2B Features

• Store Credit: Issue and manage credit for company locations
• Dynamic Payment Terms: Use Shopify Functions to apply conditional payment rules
• Order Review Rules: Flag high-value or custom orders for manual review
• Payment Requests per Fulfillment: Request payments separately for split shipments
• Local Pickup for B2B: Allow wholesale customers to choose pickup options

Important Compatibility Notes

• Subscriptions are not compatible with Shopify B2B
• Shopify POS does not support B2B transactions
• Most modern Shopify themes support volume pricing and quick order lists

Best Practices Before Going Live

• Test B2B settings with internal test companies
• Verify pricing accuracy across catalogs
• Confirm payment term logic works as expected
• Review tax configuration for wholesale customers

Final Takeaway

Shopify B2B allows Shopify Plus merchants to manage wholesale customers directly inside Shopify without external apps. By creating company profiles, assigning custom catalogs, configuring flexible payment terms, and personalizing the buying experience, you can run a scalable and fully integrated wholesale operation from a single platform.