How do I set up branded sender email for order notifications in Shopify?

What is branded sender email in Shopify?

Branded sender email lets your Shopify store send order notifications (order confirmation, shipping, refund, account emails) from your own business email address like [email protected] instead of Shopify’s default [email protected]. This improves brand trust and email deliverability.

Why branded email is important

• Builds brand credibility
• Reduces spam filtering
• Improves open rates
• Looks more professional

Before you start

• You must have a custom domain connected to Shopify
• You must own an email address using that domain
• Your domain DNS must be accessible

How to set branded sender email in Shopify

1. From Shopify admin, go to Settings > Notifications.
2. Click Sender email.
3. Enter your branded email address (example: [email protected]).
4. Click Save.

Verify your sender email domain

After saving your email, Shopify will show DNS records for authentication.

1. Go to your domain provider (GoDaddy, Namecheap, Cloudflare).
2. Add the DNS records shown by Shopify:
   • SPF record
   • DKIM record
   • DMARC record
3. Save DNS changes.

Wait for authentication

DNS verification can take up to 24–48 hours. Once verified, Shopify will mark your sender domain as authenticated.

Test your branded email

1. Go to Settings > Notifications.
2. Open any notification template.
3. Click Send test email.
4. Confirm your branded email shows as the sender.

Common problems

• Emails going to spam – SPF/DKIM not added correctly
• Domain not verified – DNS propagation still pending
• Using Gmail/Yahoo instead of your domain email

Final note

Using a branded sender email makes your Shopify store look professional and improves customer trust and delivery rates.