Skip to content

Vendor-neutral, engineer-written explanations. Clear definitions first, then practical steps with real examples — no fluff.

How do I connect Shopify to Amazon, eBay or other marketplaces?

SB
Written by StageBit Engineering Team
Updated February 2026 0 min readVerified by engineers

You can connect your Shopify store to major marketplaces like Amazon and eBay using the official Shopify Marketplace Connect app (formerly known as Codisto). This app allows you to manage products, orders, and inventory across multiple marketplaces directly from your Shopify admin with automatic syncing.

Supported Marketplaces

With Shopify Marketplace Connect, you can connect your store to:

  • Amazon
  • eBay
  • Walmart (United States only)
  • Target Plus (United States only)

Note: New Etsy connections are currently not supported through Marketplace Connect. Existing Etsy connections can continue to operate.

How to Connect Shopify to Amazon, eBay, or Other Marketplaces

Step 1: Install Shopify Marketplace Connect

  1. Go to Shopify Admin → Settings → Sales channels.
  2. Click Shopify App Store.
  3. Search for Marketplace Connect.
  4. Click Install to add the app to your store.

Step 2: Connect Your Marketplace Account

On Desktop:

  1. Go to Apps → Marketplace Connect.
  2. Click Connect account for Amazon, eBay, Walmart, or Target Plus.
  3. Sign in to your marketplace account.
  4. Complete the authentication process.

On Mobile:

  1. Open the Shopify app and tap the Menu icon.
  2. Go to Apps → Marketplace Connect.
  3. Tap Connect account.
  4. Sign in and complete the connection.

Step 3: Add Additional Marketplace Accounts

Repeat the same process inside the Marketplace Connect app to connect additional marketplace accounts.

Key Features of Shopify Marketplace Connect

  • Automatic Product Sync: Product changes update across all connected marketplaces.
  • Real-Time Inventory Sync: Prevents overselling by updating stock instantly.
  • Centralized Order Management: Manage all marketplace orders inside Shopify admin.
  • Multi-Region Selling: Sell in multiple countries supported by each marketplace.
  • Built-in Currency Conversion: Prices display in the local marketplace currency.

Migrating from Amazon or eBay to Shopify

If you are already selling on Amazon or eBay and want to move to Shopify, you can use the Shopify Store Migration app (available for selected stores).

Basic Migration Steps

  1. Start a Shopify free trial.
  2. Select Amazon or eBay when asked about your current platform.
  3. Install the Store Migration app.
  4. Export your products and customers as a CSV file.
  5. Upload the file into Shopify and start the import.
  6. Review the import report for any issues.

Important:

  • Shopify supports up to 3 product options per product.
  • Location-based pricing is not supported.
  • Inventory by multiple locations may require manual adjustments.

Other Sales Channels You Can Connect

Besides Amazon and eBay, Shopify also supports additional sales channels such as:

  • Google & YouTube
  • Facebook & Instagram
  • TikTok Shop
  • Pinterest
  • Shop (Shopify’s marketplace)

These can be added from Settings → Sales channels → Shopify App Store.

Best Practices for Multi-Marketplace Selling

  • Review marketplace eligibility requirements before connecting.
  • Optimize product titles and descriptions for each platform.
  • Monitor inventory regularly to avoid stock issues.
  • Check shipping and fulfillment policies for each marketplace.
  • Test order processing before scaling.

Quick Summary

To connect Shopify to Amazon, eBay, Walmart, or Target Plus, install the Shopify Marketplace Connect app from the Shopify App Store. After connecting your marketplace accounts, products, inventory, and orders automatically sync across platforms, allowing you to manage everything from one centralized Shopify dashboard.

Was this answer helpful?

Your feedback helps us improve our answers.

Still need help?

Talk to our Shopify experts

We've handled GDPR/CCPA compliance for dozens of EU & US Shopify stores.

Talk to Shopify Experts

Tell us more about your brand!

Rohit Kundale, Our VP of Sales and Marketing is ready to meet with your team.