How do I connect Shopify to Amazon, eBay or other marketplaces?
You can connect your Shopify store to major marketplaces like Amazon and eBay using the official Shopify Marketplace Connect app (formerly known as Codisto). This app allows you to manage products, orders, and inventory across multiple marketplaces directly from your Shopify admin with automatic syncing.
Supported Marketplaces
With Shopify Marketplace Connect, you can connect your store to:
- Amazon
- eBay
- Walmart (United States only)
- Target Plus (United States only)
Note: New Etsy connections are currently not supported through Marketplace Connect. Existing Etsy connections can continue to operate.
How to Connect Shopify to Amazon, eBay, or Other Marketplaces
Step 1: Install Shopify Marketplace Connect
- Go to Shopify Admin → Settings → Sales channels.
- Click Shopify App Store.
- Search for Marketplace Connect.
- Click Install to add the app to your store.
Step 2: Connect Your Marketplace Account
On Desktop:
- Go to Apps → Marketplace Connect.
- Click Connect account for Amazon, eBay, Walmart, or Target Plus.
- Sign in to your marketplace account.
- Complete the authentication process.
On Mobile:
- Open the Shopify app and tap the Menu icon.
- Go to Apps → Marketplace Connect.
- Tap Connect account.
- Sign in and complete the connection.
Step 3: Add Additional Marketplace Accounts
Repeat the same process inside the Marketplace Connect app to connect additional marketplace accounts.
Key Features of Shopify Marketplace Connect
- Automatic Product Sync: Product changes update across all connected marketplaces.
- Real-Time Inventory Sync: Prevents overselling by updating stock instantly.
- Centralized Order Management: Manage all marketplace orders inside Shopify admin.
- Multi-Region Selling: Sell in multiple countries supported by each marketplace.
- Built-in Currency Conversion: Prices display in the local marketplace currency.
Migrating from Amazon or eBay to Shopify
If you are already selling on Amazon or eBay and want to move to Shopify, you can use the Shopify Store Migration app (available for selected stores).
Basic Migration Steps
- Start a Shopify free trial.
- Select Amazon or eBay when asked about your current platform.
- Install the Store Migration app.
- Export your products and customers as a CSV file.
- Upload the file into Shopify and start the import.
- Review the import report for any issues.
Important:
- Shopify supports up to 3 product options per product.
- Location-based pricing is not supported.
- Inventory by multiple locations may require manual adjustments.
Other Sales Channels You Can Connect
Besides Amazon and eBay, Shopify also supports additional sales channels such as:
- Google & YouTube
- Facebook & Instagram
- TikTok Shop
- Shop (Shopify’s marketplace)
These can be added from Settings → Sales channels → Shopify App Store.
Best Practices for Multi-Marketplace Selling
- Review marketplace eligibility requirements before connecting.
- Optimize product titles and descriptions for each platform.
- Monitor inventory regularly to avoid stock issues.
- Check shipping and fulfillment policies for each marketplace.
- Test order processing before scaling.
Quick Summary
To connect Shopify to Amazon, eBay, Walmart, or Target Plus, install the Shopify Marketplace Connect app from the Shopify App Store. After connecting your marketplace accounts, products, inventory, and orders automatically sync across platforms, allowing you to manage everything from one centralized Shopify dashboard.
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