How do I set up buy‑one‑get‑one (BOGO) offers in Shopify?

A Buy One Get One (BOGO) offer in Shopify is created using the Buy X Get Y discount type. You can set it up as a discount code or an automatic discount from the Discounts section in your Shopify admin.

What Is a Buy X Get Y (BOGO) Discount?

A Buy X Get Y discount allows customers to receive a free or discounted item when they purchase a specific quantity or spend a certain amount. This type of promotion is commonly used to:

• Increase average order value (AOV)
• Clear slow-moving inventory
• Reward loyal customers
• Run seasonal or flash sales

Important: Customers must manually add both the qualifying (“Buy”) and discounted (“Get”) items to their cart. Shopify does not automatically add the free product.

Method 1: Create a BOGO Discount Code

1. Go to Shopify Admin → Discounts.
2. Click Create discount.
3. Select Buy X get Y as the discount type.
4. Under Method, choose Discount code.
5. Enter your discount code (e.g., BOGOFREE) or generate one.

Configure “Customer Buys”

• Choose Minimum quantity (e.g., 1 for classic BOGO), or
• Choose Minimum purchase amount (e.g., $50).
• Select specific products or collections that qualify.

Configure “Customer Gets”

• Set the quantity customers receive at a discount.
• Select the eligible products or collections.
• Choose the discount value:
  • Free
  • Percentage (e.g., 50% off)
  • Fixed amount off
• Optionally limit maximum uses per order.

Additional Settings

• Select customer eligibility (everyone, specific customers, or segments).
• Choose discount combinations (if allowed).
• Set start and end dates.
• Click Save.

Customers must enter the discount code at checkout after adding all required items.

Method 2: Create an Automatic BOGO Discount

1. Go to Shopify Admin → Discounts.
2. Click Create discount.
3. Select Buy X get Y.
4. Under Method, choose Automatic discount.
5. Enter a title (this appears in cart and checkout).

Then configure the Customer Buys and Customer Gets sections the same way as above.

• Set qualifying quantity or purchase amount.
• Select eligible products or collections.
• Choose Free, Percentage, or Amount off.
• Set active dates.
• Click Save.

The discount will apply automatically once all eligible items are added to the cart.

POS and Mobile Considerations

• POS Lite: Buy X Get Y works online only.
• POS Pro: Works both online and in retail locations.
• Mobile app setup follows the same steps via Discounts → + → Buy X Get Y.

Common BOGO Examples

• Buy 1 T-shirt, Get 1 Free
• Buy 1, Get 1 at 50% Off
• Buy 2, Get 1 Free
• Spend $50, Get a Free Gift

Important Things to Remember

• Customers must manually add all required items to their cart.
• Automatic discounts apply only when conditions are fully met.
• BOGO discounts do not apply to post-purchase checkout pages.
• Ensure sufficient inventory for free or discounted products.
• Start and end times follow your store’s time zone.