How do I add upsells or cross‑sells to the cart or checkout in Shopify?

Upsells and cross-sells help you increase your order value by showing customers better or related products before they complete checkout.

What is an upsell?

An upsell encourages customers to buy a higher-value version of the product they are already viewing.

Example:
Customer adds a 500ml shampoo → You suggest a 1-liter family pack at a better price per ml.

What is a cross-sell?

A cross-sell recommends a related product that matches the main product.

Example:
Customer adds a phone → You suggest a phone case or screen protector.

Where upsells & cross-sells can appear

• Product pages
• Cart page or cart drawer
• Checkout page (Shopify Plus)
• Thank you / Order status page

How to add upsells and cross-sells (no coding)

Step 1: Go to Apps → Shopify App Store

Step 2: Search for these apps:

• Frequently Bought Together
• Upsell & Cross Sell
• ReConvert
• Honeycomb Upsell

Step 3: Install the app

Step 4: Choose where offers should appear

Step 5: Select the products to recommend

Step 6: Save and test by adding products to cart

Shopify Plus merchants

Shopify Plus stores can also show upsells directly inside checkout using Checkout Extensibility without apps.

Upsell vs Cross-sell

Why this matters

Well-placed upsells and cross-sells can increase your average order value by 10%–30% without increasing ad spend.