How do I enable and manage customer reviews on Shopify product pages?

Shopify does not include a native product review system by default. To enable and manage customer reviews on Shopify product pages, merchants must install a third-party product review app from the Shopify App Store.

How to Enable Customer Reviews on Shopify Product Pages

Step 1: Install a Product Review App

To add product reviews, start by installing a review app from your Shopify admin:

Go to Apps in your Shopify admin
Click Shopify App Store
Search for product reviews
Install a trusted product review app

Step 2: Configure the Review App

After installation, complete the app’s onboarding process:

Add the review widget to your product pages
Customize the display (star ratings, layout, colors)
Enable automated post-purchase review request emails
Set moderation rules for approving reviews

Benefits of Using Product Review Apps

Build customer trust: Verified reviews and star ratings increase buyer confidence.
Improve product visibility: Reviews support SEO and help products rank better.
Cross-channel sync: Reviews can appear on your online store, Shop app, and other Shopify channels.
Verified by Shop badge: Shop app reviews may display a “Verified by Shop” badge.
User-generated content (UGC): Many apps support photo and video reviews.

Shop App Product Reviews (Built-In Feature)

Note: Shop app reviews are only available if the Shop channel is installed. If your Sales channels show only Online Store and Point of Sale, you must install the Shop channel first.

If you sell products through the Shop app, customers can leave reviews automatically:

Customers receive review requests after purchasing via the Shop app or your online store
Reviews appear on product pages within the Shop app
Reviews can be managed from Sales channels > Shop > Settings

Syncing Shop Reviews with Review Apps

Go to Sales channels > Shop > Settings
Enable Display reviews from partner apps in the Shop app
Shop-collected reviews will automatically sync with your installed review app

Managing Customer Reviews

From your review app dashboard, you can:

Moderate and approve reviews before publishing
Reply to customer reviews publicly
Report or remove inappropriate reviews
Send automated review request emails
Display review widgets on product pages
Track ratings, sentiment, and performance metrics

Managing Reviews in the Shop Channel

If the Shop channel is installed, you can also manage reviews directly:

Go to Sales channels > Shop > Reviews
Reply to reviews from the Shop admin
Report reviews that violate the Shop Product Review Policy

Automating Reviews with Shopify Flow

Shopify Flow allows you to automate review-related workflows, such as:

Receiving notifications when a new review is published
Tagging customers who submit reviews
Triggering actions based on positive or negative feedback

Quick Summary

Install a product review app via Apps > Shopify App Store
Configure review widgets and automated review requests
Manage and respond to reviews from the app dashboard
Optionally install the Shop channel and sync reviews for wider visibility

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