Shopify
Customers and accounts & CRM
Shopify lets you send custom emails to selected customers using individual messages, customer segments, and Shopify Email. You can create targeted announcements, promotions, or updates while respecting customer consent rules and email limits set by your Shopify plan.
Shopify B2B pricing uses companies and catalogs to group business customers and apply custom prices. Available only on Shopify Plus, it lets merchants assign discounted or fixed pricing, quantity rules, and volume pricing to specific customer groups.
Shopify doesn’t offer built-in product reviews by default. Merchants must install a third-party review app from the Shopify App Store to collect, display, manage, and automate customer reviews, including moderation, replies, and optional syncing with the Shop app.
Shopify helps merchants handle GDPR requests by allowing customer data access and erasure from the admin. Store owners must verify identities, manage privacy settings, respond within legal timelines, update policies, and coordinate with third parties to stay compliant with data protection laws.
You can manage customer addresses in Shopify from the customer profile by editing saved addresses, adding new ones, or setting a default shipping address. Contact details can also be updated, while customer self-service address options depend on theme and account settings.
You can add tags to customers in Shopify individually, in bulk, or via CSV imports. Customer tags help with segmentation, targeted marketing, organization, and automation using Shopify Flow, making it easier to manage loyalty, wholesale, and high-value customers.
You can segment customers in Shopify based on purchase behavior using dynamic customer segments. These rule-based groups automatically update based on spending, order frequency, recency, and predicted value, making them ideal for targeted marketing and retention campaigns.
You can import existing customers into Shopify using a CSV file from the Customers section in your admin. The process supports bulk uploads, optional profile updates, tagging for segmentation, and metafield imports, but passwords and order totals cannot be migrated.
Learn how to view and manage customer profiles in Shopify. Step-by-step guide to editing contact details, managing tax settings, using RFM groups, creating segments, bulk editing customers, and handling GDPR requests. Updated for January 2026.
Taxes and duties & compliance
Complete guide to digital goods tax compliance using Shopify in 2026. Learn how to enable EU VAT, configure US sales tax, and stay compliant when selling ebooks, software, courses, and digital downloads globally. Includes step-by-step setup for all regions.
Learn how to generate and export tax reports from Shopify for your accountant. Step-by-step guide to accessing the Taxes report, adjusting ShopifyQL date ranges, exporting CSV files, and preparing tax data for VAT, GST, and sales tax filing worldwide.
Learn how to show tax breakdown at checkout and on invoices in Shopify. Step-by-step guide to tax-inclusive pricing, VAT-ready invoices, custom tax labels, and regional compliance for EU, UK, Japan, and international Shopify stores.
Learn how to handle duties and import taxes in Shopify, including HS codes, DDP shipping, customs fees, de minimis thresholds, preferential treaties, postal duty rates, and Section 232 tariffs. Complete guide with correct admin paths for January 2026.
Learn how to configure tax-exempt customers and B2B buyers in Shopify using the correct January 2026 admin paths. This guide covers Edit tax details setup, required documentation, exemption types for US and Canada, B2B company locations, and compliance best practices.
Learn how to handle VAT OSS and cross-border EU sales in Shopify. This guide explains One-Stop Shop registration, the €10,000 threshold, setup steps, OSS vs micro-business exemption, filing requirements, and best practices for EU VAT compliance.
Learn how to display VAT-inclusive prices on Shopify for EU and UK customers. This guide explains global and dynamic tax display, step-by-step setup, VAT calculation examples, and best practices to show final prices clearly and stay compliant across international markets.
Learn how to charge VAT in Shopify for EU customers. This guide explains OSS, IOSS, micro-business VAT, Shopify Tax features, and step-by-step setup for EU and non-EU merchants to stay compliant and calculate VAT correctly at checkout.
Learn how to set up sales tax in Shopify for any country. This guide explains Basic Tax, Shopify Tax, and Manual Tax systems with real admin steps, country-wise recommendations, and compliance tips to ensure accurate checkout tax calculation worldwide.
Shipping and delivery & fulfillment
Learn how to fix wrong shipping rates showing at checkout in Shopify. This guide explains product settings, markets, shipping profiles, weight-based and price-based rules, carrier shipping issues, dropshipping app fixes, and proven troubleshooting steps.
Learn how to set up weight-based and price-based shipping in Shopify. This guide explains the differences, when to use each method, step-by-step setup, real checkout examples, and practical tips to create profitable shipping rates for online stores.
Learn how to track orders and share tracking links with customers in Shopify. This guide explains adding tracking numbers, automatic emails, order status pages, Shop app tracking, supported carriers, troubleshooting delivery issues, and best practices for clear post-purchase communication.
Learn how to manage dropshipping orders and fulfillment in Shopify with step-by-step setup, daily order handling, tracking updates, returns, and troubleshooting. This guide helps store owners automate workflows, choose reliable suppliers, and deliver better customer experiences while scaling their business.
Set different shipping rates in Shopify by creating country-based shipping zones. This guide shows how to add markets, assign zone-specific prices, use local currencies, apply free or conditional shipping, and ensure customers see accurate delivery costs at checkout.
Learn how to buy and print shipping labels from Shopify using desktop or thermal printers. This guide covers bulk printing, customs forms, packing slips, voiding labels, troubleshooting, and best practices to streamline fulfillment and reduce shipping costs.
Connect UPS, FedEx, DHL, USPS, or Canada Post to Shopify to display real-time shipping rates at checkout. This guide explains carrier setup, adding calculated rates to shipping zones, fixing common errors, and improving delivery accuracy for a smoother customer experience.
Learn how to offer local pickup and local delivery in Shopify. This guide explains setup, delivery zones, pricing rules, checkout behavior, and best practices to provide fast fulfillment options while reducing shipping costs and improving customer satisfaction.
Learn how to create free shipping rules in Shopify using discount codes or automatic discounts. This step-by-step guide covers setup, examples, common issues, and best practices to increase conversions and reduce cart abandonment.
Complete guide to setting up shipping zones and rates in Shopify. Learn how to create geographic shipping zones, configure free, flat, price-based, weight-based, and carrier-calculated shipping. Includes shipping profiles, local pickup, troubleshooting, and best practices to reduce costs and increase conversions for European and global online stores.
Payments and payouts & currencies
Process full and partial refunds in Shopify with ease. Learn how to refund orders, restock inventory, issue store credit, handle multiple payment methods, avoid refund mistakes, and create clear refund policies that improve customer trust and reduce disputes.
Payment declined issues in Shopify usually happen because of card errors, bank restrictions, or gateway security blocks. This guide explains how to fix failed payments, recover lost orders, and prevent checkout problems to keep your store running smoothly.
Learn how to enable local payment methods like Klarna, iDEAL, Sofort, instant bank transfers, wallets, EMI, and pay-later options in Shopify. Step-by-step guide for Shopify Payments and third-party gateways to reduce cart abandonment and improve global checkout conversions.
Learn how to enable multiple currencies in Shopify using Markets and Shopify Payments or currency converter apps. Improve global customer trust, reduce checkout friction, and increase conversions for European and international Shopify stores.
Shopify payouts show the actual money deposited into your bank after fees, refunds, and chargebacks. You can view payouts from Settings → Payments, track deducted charges, and reconcile bank deposits to maintain accurate accounting and healthy cash flow.
Shopify payouts transfer your store’s earnings to your bank account. Timing depends on settlement, schedule, weekends, holidays, and account status. Using Shopify Balance and automation tools can speed up access and simplify reconciliation.
To set up a manual payment method like bank transfer in Shopify, go to Settings → Payments → Manual payment methods → Add manual payment. Enter your bank details and instructions. Orders appear as Pending until you manually mark them as paid.
Cash on Delivery (COD) allows customers to pay in cash upon delivery. Enable it in Shopify via Settings → Payments → Manual payment methods → + Add Cash on Delivery. It’s useful in regions with low online payment adoption.
To accept PayPal, Stripe, or other gateways in Shopify, go to Settings → Payments, complete the setup for your chosen provider, test your checkout, and start receiving secure payments directly in your store.
Shopify Payments is Shopify’s built-in payment solution, allowing you to accept credit cards, debit cards, wallets, and local payment methods securely. Ensure two-step authentication is enabled, add your business and bank info, configure fraud settings, and you are ready to process payments.
Shopify checkout and cart & customer accounts
Upsells suggest a better version of the same product, while cross-sells recommend related items. You can add both in Shopify using apps or Shopify Plus checkout extensions to increase order value and boost conversions.
An abandoned cart happens when a shopper leaves checkout without paying. Shopify lets you automatically send recovery emails, customize reminders, and track recovered sales to bring customers back and increase revenue without ads.
Shopify one-page checkout combines customer details, shipping, and payment into a single screen. It reduces checkout time, improves mobile usability, and increases conversions by making the buying process faster and easier for customers.
New Shopify themes do not include a cart shipping calculator. Shipping costs now appear only at checkout. To show delivery charges earlier, you must use shipping calculator apps that display real-time shipping prices on product and cart pages.
You can enable order notes in Shopify’s cart settings by turning on the cart note field under the Subtotal section. For dedicated gift message fields per product or at checkout, use a Shopify app that adds custom input fields.
Shopify now provides two login systems: Customer accounts (passwordless email login with B2B and Plus support) and Legacy accounts (email-password login for simple stores). Enabling sign-in links adds login to your header and checkout, letting customers track orders, returns, and store credit securely.
In modern Shopify stores, guest checkout is always enabled by default and cannot be turned off unless you force customers to sign in before checkout. Shopify removed the old guest checkout toggle to improve security, performance, and conversion reliability across all stores.
Shopify limits full checkout customization on regular plans to protect payments, customer data, and store security. You can change basic branding like logo, colors, and fonts, but advanced layouts, custom fields, upsells, and content blocks are only available on Shopify Plus.
You can customize your Shopify checkout by adding your logo, brand colors, fonts, and trust badges. Shopify Plus stores can also change checkout layout, add custom fields, and improve conversions with upsells and branded checkout experiences.
Themes and design & customization
Customizations made in your live Shopify theme do not transfer to new themes automatically. Products and store data stay safe, but design settings, homepage layouts, and custom code must be manually copied into the new theme before publishing
Shopify lets you quickly undo theme code mistakes using the built-in Older Versions option. You can open any edited file, restore a previous saved version, and instantly bring your store back to a working design without reinstalling your theme.
Shopify lets you easily add custom sections and blocks to design your store pages. Using the theme editor, you can insert banners, images, text, and buttons, rearrange layouts, and build beautiful pages without touching any code.
Learn how to create and edit Shopify menus and mega menus without coding. Easily add main menu items, submenus, and multi-layered links. Assign menus in your theme, customize appearance, and preview before saving to enhance navigation and user experience.
You can easily add a slideshow or hero banner in Shopify using the theme editor. Upload images, set focal points, add text or buttons, customize slide settings, reorder slides, and save. This highlights products, promotions, or brand visuals effectively.
You can easily upload and optimize images in Shopify by using the theme editor or Files section. Set focal points, choose correct formats like JPEG or PNG, follow size limits, and rely on Shopify’s automatic optimization and lazy loading for fast, professional display
Learn how to change fonts and colors in your Shopify theme without coding. Easily update brand colors, buttons, backgrounds, and text styles using built-in theme settings to create a professional, consistent, and mobile-friendly store design.
Learn how to customize your Shopify product page layout without any coding. Easily add, remove, and rearrange sections, edit images and text, change button styles, and preview mobile or desktop views using Shopify’s built-in theme editor
Learn how to easily edit your Shopify homepage layout using sections and blocks. Rearrange content, add banners, buttons, images, and dynamic elements to design a professional, mobile-friendly storefront—without touching any code.
Learn how to customize your Shopify theme using the built-in theme editor. This step-by-step guide shows how to change colors, fonts, layouts, headers, footers, and sections to match your brand and improve customer experience without coding.
Learn how to choose, preview, and install Shopify themes step by step. This guide helps you add free or paid themes, test them safely, and publish the best design for better speed, trust, and conversions.
Products and collections & inventory
Learn how to efficiently import and export products in Shopify using CSV files. Manage large inventories, update variants, images, and SEO data, and streamline bulk product management while maintaining accuracy and saving time.
Duplicating a product in Shopify lets you quickly create similar items without starting from scratch. Copy existing products with images, variants, and descriptions, then update details, SKUs, and pricing to save time and manage inventory efficiently.
Marking products as out of stock or hiding them in Shopify helps maintain a smooth shopping experience. Use manual inventory adjustments, automation with Shopify Flow, or collection filters to keep your store organized and customers informed.
Track Shopify inventory across multiple locations by setting up stores, warehouses, and fulfillment apps. Assign products to locations, update stock with bulk editor, and prioritize fulfillment. Efficient multi-location inventory management ensures accurate stock, faster delivery, and happier customers.
Use SKUs and barcodes in Shopify to track inventory, manage stock, and sync with apps. Unique, consistent SKUs for each product variant improve order accuracy, reporting, multi-location management, and make inventory control simple for store owners.
Organizing collections and menus in Shopify helps customers find products quickly. Using main categories, sub-categories, smart collections, and mobile-friendly menus improves browsing, boosts product discovery, enhances conversions, and keeps large catalogs well-structured for local and global shoppers.
Smart collections in Shopify automatically group products based on rules like tags, price, or sale status. They help store owners organize products, highlight offers, and keep collections updated without manually adding or removing items.
Bulk editing in Shopify lets you quickly update prices and stock for multiple products at once. Using the built-in Bulk Editor, store owners can easily manage variants, inventory, and large product lists without editing each item individually.
Learn how to add size, color, and material variants in Shopify to manage prices, stock, and shipping easily. This guide explains how product variants work and why they are important for running a professional and organized online store.
Adding products in Shopify is simple: log in to your admin, go to Products > Add product, fill in the title, description, images, pricing, inventory, and options, choose sales channels, and click Save. You can also duplicate, edit, preview, manage visibility, tags, SEO listings, or archive/delete products as needed.
Domain and SSL & email setup
You can set up separate domains or subdomains in Shopify for different languages or regions. By assigning each market its own domain or subdomain and enabling automatic redirection, customers see the correct storefront, language, and currency. This improves international SEO, builds trust, and optimizes conversions.
You can customize Shopify’s default email templates for orders, shipping, and account notifications by adding your logo, brand colors, and custom messages. Editing templates in <strong>Settings > Notifications</strong> ensures all customer emails match your branding, improve trust, and appear professional. Templates support HTML, Liquid, and inline CSS, and changes apply to all future emails.
Authenticating your Shopify email domain with SPF, DKIM, and DMARC ensures your branded emails (e.g., [email protected]) reach customers’ inboxes and are not rewritten to Shopify’s default address. Proper authentication improves deliverability, builds trust, and allows your store to send order confirmations, shipping updates, and marketing emails securely.
Setting a branded sender email in Shopify lets your store send order notifications from your own domain (e.g., [email protected]) instead of Shopify’s default. This boosts brand credibility, improves email deliverability, and ensures customers see a professional sender address.
A “Not Secure” message means your Shopify store lacks an active SSL and loads via HTTP. Fix it by connecting your domain properly, updating DNS records, removing mixed content, and enabling HTTPS to secure customer data and improve trust.
SSL in Shopify secures your store by encrypting customer data and enabling HTTPS. If SSL is pending or unavailable, check domain connection, DNS records, and CAA/AAAA settings. Proper setup ensures trust, security, and improved search rankings.
Setting a primary domain in Shopify ensures all traffic and search engine ranking points go to your main branded URL. This prevents duplicate content, redirects old domains automatically, enforces HTTPS, and makes your store look professional and secure.
If your Shopify store still shows the myshopify.com URL, it means your custom domain is not connected or not set as primary. This guide explains how to rename your subdomain, connect a branded domain, and ensure SSL and DNS are complete.
Shopify lets you buy a domain directly from your admin panel, simplifying DNS, SSL, and store management. This guide explains how to select, purchase, verify, and configure your domain, including important considerations, country requirements, and troubleshooting tips.
Learn how to connect your GoDaddy, Namecheap, or Cloudflare domain to Shopify automatically. This guide explains where to add your domain, how to authorize the connection, how long it takes to go live, and what to do if automatic setup doesn’t work.
Shopify basics & account setup
This guide explains how to close, pause, or reopen your Shopify store safely. Learn what to check before deactivating, how to pause your store temporarily, and how to reactivate it later while keeping your products, customers, and order data protected.
Learn how to upload your business logo and set brand colors in Shopify using Brand assets. This guide shows where to add logos, choose colors, connect them to your theme, and keep your store design professional, consistent, and trustworthy for customers.
This guide explains how to set and update your business address and contact details in Shopify from the General settings. Learn where this information appears, why it matters for taxes and invoices, and how to keep your store professional and compliant.
Learn how to set your Shopify store currency during setup and change it safely later. This guide explains the impact on prices, shipping, payments, apps, and reports, and shows the correct steps to switch currency without causing store or customer issues.
Learn how to set your Shopify store name during sign-up and change it later from your admin settings. This guide explains where your store name appears, how to update it safely, and what to know about domains when rebranding your online store.
Shopify’s free trial lets you build and test your online store without paying upfront. This guide explains how to start the trial, what you can do during it, and what happens when the trial ends before choosing a paid Shopify plan.
Shopify offers Basic, Shopify, and Advanced plans for different business stages. This comparison explains pricing, reports, staff accounts, transaction fees, and shipping discounts to help new and growing online stores choose the right Shopify plan easily and confidently.
The Basic Shopify plan is ideal for beginners who want an affordable and easy way to start selling online. It includes essential tools, secure payments, mobile-friendly themes, and simple store management, making it perfect for small businesses launching their first online store.
Learn how to start a Shopify store step by step, from creating your account and choosing a design to adding products, setting payments, shipping, testing your store, and finally launching your online shop to begin selling confidently.
Shopify is an easy-to-use ecommerce platform that helps small businesses and growing brands create online stores, sell products on websites and social media, manage payments, orders, and shipping, and grow smoothly without any technical knowledge.