Retail Digital Solutions • France
Thunder Stone redefined in-store shopping by integrating hundreds of brands with interactive tablets and touch terminals. StageBit designed and developed a fully customizable vertical shop page store that connects brands in real-time, integrates Adyen POS, and delivers seamless shopping experiences—both in-store and online.
In 30 minutes, we analyze your retail store setup, highlight key integration opportunities, and outline a roadmap for transforming your in-store digital experience.
Revenue Growth
+632%
Achieved after vertical shop implementation.
Transaction Increase
+145%
Integrated Adyen POS streamlined all sales processes.
Average Order Value
+198%
Enhanced customer experience boosted order size.
Store Visits
+568%
Vertical design increased engagement in showrooms.
Client Overview
Thunder Stone is a leading French provider of in-store digital retail solutions, deploying tablets and touchscreens across partner retail locations. Their platform enables customers to browse and purchase products from hundreds of brands in real time, offering a next-generation shopping experience.
What Thunder Stone asked for
“We needed a fully functional, vertically aligned in-store shop page to showcase multiple partner brands, with integrated payment solutions, smooth checkout, and customizable brand pages. Reliability and seamless performance were non-negotiable.”
Challenges
Thunder Stone faced a unique challenge: designing a digital store experience for in-store use, with hundreds of connected brand pages, POS integration, and zero downtime during deployment. The project required precision planning and flawless execution.
The solution needed to combine intuitive design, reliable POS integration, and flexible operations—enabling Thunder Stone to deliver a seamless, next-gen shopping experience in-store.
Goals & success criteria
Before starting design or development, we defined clear success metrics with Thunder Stone. These goals ensured that every decision—from vertical layout to POS integration—aligned with the client’s vision of a seamless, next-generation in-store digital experience.
The in-store shop page and backend integrations had to be launched without interrupting ongoing retail operations. No downtime, no interrupted sessions, no lost transactions.
Every product, brand page, order, and customer record had to be accurately managed and displayed across the new system, ensuring consistent data and operational reliability.
The vertical shop page and connected terminals had to deliver a fast, intuitive, and visually appealing experience for shoppers.
Adyen POS and brand partner integrations had to work flawlessly, allowing all payments, orders, and brand updates to flow smoothly from the tablets to the backend systems.
Thunder Stone’s team should be able to update brand pages, products, and orders without added complexity.
The digital store framework had to support future expansion of brands, features, and campaigns without requiring a complete redesign.
Store Enhancements
Our work with Thunder Stone went far beyond a standard Magento 2 implementation. From vertical shop pages for showrooms to seamless POS integration, we enhanced every aspect of the in-store and backend experience—making operations smoother and customer interactions more engaging.
Feature categories
This combination reflects the complexity of integrating high-volume retail operations with engaging in-store digital experiences.
Vertical Shop Layout
We designed a vertical format (1080×1920) for showroom tablets, allowing Thunder Stone to showcase hundreds of brands in a single glance and offer customers a next-gen browsing experience.
POS Integration
We integrated the Adyen POS software with tablets, touch screens, and brand terminals, enabling centralized management of payments, orders, and checkouts across the store.
Back-office & Brand Management
We customized order grids, add-to-cart flows, checkout processes, and billing options, providing a smooth backend experience for managing multiple brands and in-store stock.
Performance & Maintenance
From frontend performance optimization to backend maintenance, we ensured the vertical shop pages and POS systems run smoothly, delivering a consistent, high-speed experience across all in-store devices.
Approach
With a vertically aligned shop page store concept and multiple brand integrations, we designed a phased approach focused on rehearsal, integration, and meticulous testing. The goal: ensure launch day was smooth and risk-free while delivering next-gen in-store shopping experiences.
Phase 1
We audited the client’s initial showroom concept, brand terminals, and planned POS integrations. This phase clarified all functional requirements for tablets, checkout flows, and backend operations.
Phase 2
Developed a fully responsive, vertical-format Magento 2 shop page. Integrated Adyen POS with all brand terminals to centralize payment, checkout, and order management.
Phase 3
Customized add-to-cart, checkout flows, delivery options, and billing systems. QA testers ensured flawless tablet navigation, POS operation, and backend order management.
Phase 4
Deployed the vertical store in showrooms, ensured smooth operations across devices, and provided continuous support for performance optimization and store maintenance.
Custom vertical layout (1080×1920) optimized for in-store tablets, enabling seamless navigation and high-resolution brand display.
Centralized POS management across all brand terminals, simplifying payments, order processing, and checkout.
Enhanced Magento 2 backend for efficient brand management, order handling, and billing customization.
Continuous support to ensure tablets, terminals, and backend systems run smoothly, delivering a fast and reliable in-store experience.
Tech stack
Thunder Stone runs on a focused, reliable commerce stack designed for in-store usage. Magento 2 acts as the core commerce engine, while Adyen POS and custom tablet interfaces enable real-time, multi-brand retail experiences across physical locations.
Commerce core
Magento 2 serves as the backbone for multi-brand catalogues, checkout flows, and order management.
In-store experience
Purpose-built vertical layouts optimised for showroom tablets and touch terminals.
Payments
Centralised POS payments across all connected brands and in-store terminals.
Operations
Custom backend enhancements and ongoing maintenance ensure smooth daily operations.
This lean, purpose-built stack allows Thunder Stone to deliver a next-generation in-store retail experience, combining the flexibility of Magento 2 with the reliability of enterprise-grade POS and tablet hardware.
Results
The project was more than a digital storefront. By combining Magento 2, Adyen POS and vertically aligned in-store experiences, Thunder Stone achieved tangible improvements across revenue, transactions and customer engagement.
Revenue growth
In-store assisted commerce
Limited by physical shelf space
Traditional showroom constraints.
+632%
Endless aisle enabled via tablets and terminals.
Transactions
Completed POS checkouts
Manual or fragmented flows
No unified POS ecosystem.
+145%
Centralised Adyen POS and Magento checkout.
Average order value
Cross-brand purchasing
Single-brand purchases
Limited upsell opportunities.
+198%
Multi-brand carts and flexible delivery options.
Store engagement
Tablet & terminal interactions
Static showroom experience
Minimal digital interaction.
+568%
Interactive vertical screens driving discovery.
For Thunder Stone, the biggest shift was unlocking the endless aisle. Retailers could sell hundreds of connected brands without increasing physical inventory, while customers enjoyed a guided, premium in-store digital experience.
The unified Magento 2 and Adyen POS setup gave the team full control over products, payments and reporting — creating a scalable foundation for future retail rollouts across France and Europe.
What’s next
Thunder Stone’s journey demonstrates how physical retail can evolve beyond traditional shelves. By combining vertically oriented touch displays, a custom Magento 2 backbone and unified POS payments, we helped create an in-store experience that scales with brands, locations and customer expectations.
If you’re planning a similar retail concept — from a pilot showroom to a multi-location rollout — a structured technical and UX roadmap can save months of trial and error.
Best suited for retail innovators, showroom-first brands and commerce platforms rethinking how digital and physical retail connect.
More client stories
Thunder Stone is one example of how we help brands rethink commerce beyond the browser. These case studies highlight other complex builds — from performance-led ecommerce rebuilds to scalable platforms with deep integrations.
