Home Furniture & Decor • Global Retail Brand
Crate & Barrel’s franchise team needed a scalable, high-performance ecommerce platform to manage a massive product catalog, multi-store operations, and omnichannel retail experiences. StageBit designed and developed a fully customized Magento 2 enterprise storefront aligned with the brand’s global standards, while supporting regional business requirements across UAE and Saudi Arabia.
In a short discovery call, we review your catalog complexity, omnichannel needs, ERP integrations, and outline a Magento 2 roadmap aligned with enterprise retail goals.
Revenue growth
+620%
Within one year of launch.
Initial sales lift
+200%
After the first month.
Traffic increase
+78%
Driven by improved UX & performance.
Conversion lift
+42%
Optimized customer journeys.
Client Overview
Crate & Barrel is an international retailer of contemporary furniture, housewares, and décor, with over 100 stores and franchise partners in 9 countries. They also operate sister brands CB2 and The Land of Nod, shipping globally and serving millions of customers worldwide.
What Crate & Barrel asked for
“We need a high-performance, fully customized Magento 2 eCommerce store for our franchise operations, capable of handling multiple store views, thousands of products, and omnichannel functionality while preserving data integrity and delivering seamless UX.”
Is this you?
Crate & Barrel’s challenges reflect what many global retailers face when building or migrating multi-store eCommerce platforms. If you recognize these points, this case study is your blueprint.
This was the risk profile we designed Crate & Barrel’s Magento 2 solution around: high performance, multi-region functionality, verifiable data integrity, and an elegant, conversion-friendly frontend.
Goals & success criteria
Before beginning design and development, we worked closely with Crate & Barrel to define key goals and success metrics. These guided every technical and design decision, ensuring the website delivered exceptional performance, usability, and scalability.
The website needed to be highly functional, visually appealing, and fully customizable to handle Crate & Barrel’s extensive product catalog and brand requirements.
Enable marketing across multiple channels and platforms to increase traffic, engagement, and sales.
Ensure the Magento 2 store is fast, reliable, and smooth across all devices and screen sizes.
Conduct rigorous testing to ensure zero technical glitches before launch.
Make it easier for the Crate & Barrel team to manage products, orders, and content without added complexity.
The website should support future campaigns, features, and store expansion without requiring major rebuilds.
Magento 2 Features
The Crate & Barrel Magento 2 site isn’t just an e-store — it’s a fully customized platform designed for multi-store operations, smoother catalog navigation, faster checkout, and integrated omnichannel retail management.
Feature categories
This combination addresses multi-country store views, diverse product lines (CB2 & Crate Kids), and integrated operations for marketing, finance, and shipping.
Catalog & Navigation
Large product selection, including furniture, housewares, and CB2/Kids items, is grouped by category, use-case, and brand for faster navigation and an improved shopping experience.
Checkout & Payments
The simplified checkout process allows customers to complete all steps on a single page with Mollie payment methods fully integrated, reducing cart abandonment.
Back-office & Omnichannel
All orders, customer information, and inventory sync automatically with Dynamics 365, enabling efficient CRM, finance, and marketing operations across multiple countries and stores.
Logistics & Data Quality
Checkout includes address validation and integration with Sendcloud for labels and tracking, reducing failed deliveries and customer support tickets.
Approach
From initial discussions to launch, our approach focused on understanding the client’s requirements, designing a scalable Magento 2 architecture, ensuring performance and UX, and delivering a fully tested, high-quality e-commerce platform.
Phase 1
We visited the client’s store in UAE, discussed project scope, and gathered all specific requirements for products, services, and industry considerations to ensure a successful Magento 2 implementation.
Phase 2
We selected two highly experienced Magento 2 developers, designed a unique theme, and set up the development environment while planning integrations and functionality to meet the client’s diverse business needs.
Phase 3
Conducted in-depth testing across all pages and features, ensuring a bug-free, high-performance store that handles numerous products and provides an excellent experience on desktop and mobile devices.
Phase 4
Deployed the store live, ensured smooth operation, and provided ongoing support & maintenance to keep the website optimized, updated, and fully functional.
Built two store views for UAE and Saudi Arabia, supporting Crate & Barrel and Crate & Kids, enabling multilingual and multi-currency capabilities.
Implemented Microsoft Dynamics 365 ERP & CRM for marketing automation, client management, and seamless inventory and order tracking.
Developed a high-performance, responsive UI/UX that is visually appealing, mobile-friendly, and optimized for fast load times.
Handed over to QA testers, resolved all bugs, and ensured a seamless launch. Full support & maintenance were provided post-launch.
Tech stack
Crate & Barrel runs on a focused set of platforms to deliver a seamless online experience: Magento 2 for the storefront, Microsoft Dynamics 365 for ERP & CRM, and selected services for search, payments, and logistics.
Storefront
Custom theme, UX/UI design, and multi-store setup for UAE and Saudi Arabia, including Crate & Barrel and Crate Kids.
Back-office
ERP and CRM platform enabling inventory, product, and order management, along with marketing automation.
Design & UX
Interactive design prototyping and testing to validate user experience and finalize layouts for desktop and mobile.
Payments & Logistics
Region-ready payment gateways, shipping automation, and address validation to ensure smooth transactions and delivery.
For large e-commerce stores, we customize the tools and integrations to match business goals and region while maintaining a lean, scalable, and high-performance platform.
Results
The website was redesigned and developed to deliver a clean, high-performance, and fully customizable Magento 2 store, resulting in major improvements in traffic, revenue, and customer experience.
Revenue from organic search
Initial month after launch
+200%
First month post-launch
+620%
After 1 year, organic revenue growth
Bounce rates
Visitor engagement
Higher
Before redesign
29%
After new Magento 2 website
Conversion rates
Customer purchase efficiency
Lower
Old store experience
+42%
After Magento 2 implementation
Website traffic
Reach and engagement
Lower
Before redesign
+78%
After new Magento 2 site
Overall, the website code is clean and lightweight. The simple yet elegant UI/UX design gives maximum space to Crate & Barrel’s graphics and emphasizes the brand’s identity.
Since the beginning of our work with Crate & Barrel, our team focused on providing the best possible service. The strategies and approaches implemented helped the client stay on top of the Home & Decor industry despite market uncertainty.
After the first month, sales and revenue increased by +200%, and after a year, revenue grew by +620%, demonstrating significant growth and faster business operations.
Next Steps
StageBit delivered a fully customized, high-performance Magento 2 website for Crate & Barrel, featuring multi-store setup (UAE & Saudi Arabia), omnichannel and multichannel functionality, and seamless ERP & CRM integrations. Let’s discuss how we can build a similarly robust, scalable, and conversion-focused website for your business.
Perfect for retailers seeking scalable Magento 2 solutions with multi-store, omnichannel, and high-performance capabilities.
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