Multi-Vendor Marketplace • B2B & B2C
Gigrove needed to transform its standard multi-vendor marketplace into a platform where each vendor could operate a fully independent, domain-branded store. StageBit engineered a custom multi-domain architecture, integrated deep data isolation, and built a seamless, vendor-branded customer portal to deliver a scalable, enterprise-grade vendor ecosystem.
We help marketplace platforms unlock vendor independence with custom multi-tenant architectures, deep plugin integrations, and enterprise-ready performance.
Vendor Independence
Full Brand Autonomy
Vendors operate unique, domain-branded storefronts.
Data Integrity
100% Isolation
Complete customer data scoping per vendor store.
Platform Stability
Transaction-Ready
Resolved systemic cart, checkout & session issues.
Operational Scale
Automated Onboarding
New vendor products & pages mapped automatically.
Client Overview
Gigrove is an ambitious multi-vendor marketplace platform built on WordPress, WooCommerce, and WCFM. It empowers individual vendors—from coaches and consultants to product sellers—to launch and manage their own branded online storefronts under a single, unified platform.
Operating as a SaaS-style marketplace, Gigrove’s success depends on providing each vendor with a seamless, independent commercial experience, including custom domains, isolated customer data, and dedicated storefront management tools.
What Gigrove asked for
“Our vendors need to run their stores as independent brands under their own domains. We need a solution where customer accounts, carts, and data are seamlessly tied to each vendor’s storefront, creating a branded, independent experience without rebuilding the entire platform.”
The Challenge
The existing platform operated as a single, shared store. While WCFM managed vendor dashboards, critical customer-facing elements like the WooCommerce ‘My Account’ page, cart, and checkout remained global. This created a fragmented experience that undermined vendor independence and platform scalability.
Gigrove required a deep architectural integration of three complex systems (WooCommerce, WCFM, and a Multi-Domain plugin) to create a cohesive, vendor-branded platform. The solution needed to be production-ready, transaction-stable, and fully manageable by their operations team.
Goals & success criteria
Before architecting the solution, we aligned with Gigrove on the core business outcomes. The transformed platform needed to deliver true vendor independence, flawless customer journeys, and operational scalability, all built on a stable, integrated foundation.
Each vendor’s storefront must operate as a fully branded, independent entity under its own custom domain, from product discovery to post-purchase support.
A customer’s experience and data must be scoped exclusively to the vendor store they are interacting with, ensuring privacy and a relevant dashboard.
The entire customer journey—login, session, password reset, navigation—must persist flawlessly across custom domains without redirecting to the main platform.
The platform must be production-ready and transaction-stable, with no random cart failures, checkout loops, or broken flows that erode customer trust.
New vendor store setup must be automated and programmatic, removing manual configuration and enabling platform growth without technical debt.
The integration of WooCommerce, WCFM, and Multi-Domain Mapping must result in a cohesive, well-structured codebase that is secure, performant, and easy to extend.
StageBit’s Strategic Approach
Our solution was not a series of patches, but a cohesive architectural strategy. We built custom layers atop the core WordPress stack to manage domains, data, and sessions, transforming a shared marketplace into a federation of independent storefronts.
Core Architectural Pillars
This layered approach ensured vendor independence and customer experience could scale without compromising platform stability or maintainability.
Architecture Foundation
We engineered a dynamic URL management system that intelligently rewrites all WooCommerce endpoints (cart, checkout, my-account) to the visitor’s current custom domain, creating a seamless vendor-branded journey.
Data Architecture
We built a sophisticated query filtering system that dynamically scopes a customer’s WooCommerce data—orders, subscriptions, downloads—to only the vendor store they are currently logged into, ensuring complete data privacy.
Platform Operations
We extended the Multi-Domain Mapping plugin with a programmatic engine that automatically maps new vendor products, pages, and key endpoints (cart, checkout, thank-you) to their custom domain upon publication, eliminating manual setup.
Performance & Reliability
We conducted deep diagnostics to resolve systemic edge cases inherent to multi-domain setups, fixing cart session integrity, checkout redirect loops, and authentication flows to ensure a transaction-ready platform.
The Solution
We delivered a fully integrated platform where each vendor operates as an independent brand. The solution seamlessly blends custom domain management, isolated customer experiences, and automated operations into a single, scalable ecosystem.
Core System 1
A fully branded ‘My Account’ dashboard embedded within each vendor’s WCFM storefront. Customers log in, manage orders, and view data specific only to that vendor, all under the vendor’s custom domain.
Core System 2
Intelligent middleware that intercepts and rewrites all WooCommerce URLs (cart, checkout, account pages) to match the visitor’s current custom domain, ensuring a consistent branded journey from discovery to purchase.
Core System 3
An extension to the Multi-Domain plugin that programmatically maps new vendor products, pages, and core endpoints to their custom domain upon publication, turning a multi-day setup into an instantaneous process.
Core System 4
A robust filtering layer applied to all WooCommerce customer data queries. It dynamically displays only the orders, subscriptions, and downloads relevant to the vendor store the customer is currently accessing.
User logins, password resets, and sessions are seamlessly handled across custom domains. Customers remain on the vendor’s brand throughout the entire authentication journey.
The platform intelligently adapts the user interface based on domain and user context, enhancing clarity and navigation for both customers and vendors.
Comprehensive fixes for systemic issues that threatened transactional integrity, ensuring a reliable shopping experience across all vendor stores.
Admin tools and logical controls were built into the platform, giving Gigrove’s team command over the multi-domain ecosystem.
Platform & Integrations
Our solution involved deep, strategic integration of core WordPress plugins and custom-built components. Each layer was extended and customized to work in harmony, transforming a standard multi-vendor setup into a scalable, domain-independent platform.
Core Commerce
WooCommerce was deeply customized to support vendor-scoped data, multi-domain sessions, and a vendor-branded customer portal integrated directly into vendor storefronts.
Multi-Vendor Foundation
The WCFM front-end was extended to host the vendor-branded customer portal (/portal) and vendor management workflows were integrated with the multi-domain system.
Domain Architecture
We built upon the “Multiple Domain Mapping on a Single Site” plugin with a custom automation layer for programmatic URL management and vendor onboarding.
Development & Maintenance
All customizations were developed within a dedicated child theme and via careful plugin hooks, ensuring stability, security, and ease of future updates.
This tailored WordPress stack demonstrates how deep integration and strategic customization can transform standard plugins into a cohesive, enterprise-grade vendor-branded marketplace platform.
Impact & Results
The strategic integration delivered a fundamentally different platform: one that enables vendor independence, guarantees data integrity, and operates with production-ready stability, transforming Gigrove’s market proposition and internal operations.
Vendor Brand Independence
Custom domains, storefront branding, category management
Limited to main marketplace domain
Shared branding, category naming conflicts, no custom domain journey
Full vendor-branded storefronts
Vendors operate under their own domains with custom category creation and a complete branded UX.
Customer Data & Privacy
Order history, account dashboard, data relevance
Global customer dashboard
Customers saw orders from all vendors, regardless of where they logged in, causing confusion.
100% vendor-scoped data
Customers only see data relevant to the specific vendor store they are accessing, ensuring privacy and relevance.
Transactional Integrity
Cart, checkout, booking, subscription flows
Random failures & broken flows
Empty carts, checkout loops, and broken links on custom domains eroded trust.
Production-ready stability
Resolved systemic issues; cart, checkout, and management links work reliably across all custom domains.
Operational Efficiency
Vendor onboarding, domain management, URL mapping
Manual, error-prone setup
Each new vendor product and page required manual domain mapping, creating bottlenecks.
Automated, scalable operations
Programmatic mapping engine automates vendor onboarding, enabling platform growth without technical overhead.
The platform now provides a compelling value proposition: vendors gain a truly independent storefront, while customers enjoy a seamless, branded shopping experience. Internally, the automation of complex domain mapping has turned a technical chore into a scalable process.
This foundational work has resolved critical business risks, eliminated operational bottlenecks, and positioned Gigrove to confidently scale its vendor base and support aggressive marketing campaigns on a stable, trustworthy platform.
Next steps
Gigrove’s transformation demonstrates how deep WordPress, WooCommerce, and WCFM integration can unlock true vendor independence and operational scale. If your marketplace platform faces similar constraints, a technical strategy session is the ideal first step.
Ideal for marketplace operators, SaaS platforms, and multi-vendor businesses looking to elevate their platform with custom architecture and deep plugin integrations.
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